Chachapoyas is a whitewashed town of about 25,000 located in a very interesting and beautiful part of Peru. It would be easy to spend 4-5 days touring the area—we spent two, exploring Kuelap ruins and Gocta Falls. A green, mountainous area, Chachapoyas is located between the very dry northwest part of Peru and the Amazon jungle region to the east.
To get to Chachapoyas, the logistics are as follows: a flight from Lima to Chiclayo, followed by an overnight (about 9 hour) bus ride from Chiclayo to Chachapoyas. Another option would be a flight from Lima to Cajamarca and then an 10 hour bus ride (mainly on a dirt road from what I understand) to Chachapoyas. There are no commercial flights to Chachapoyas, although there is a small airport where some small charter flights operate.
The bus ride is not quite as bad as it might seem. The operator was Movil Tours. The bus is a double-decker, with more comfortable seats on the lower level and typical long-haul bus seats on the upper level. While the bus makes a few short stops, they are only to pick up and drop off passengers. Seats in the economy (upstairs) section cost 45 nuevos soles (NS) and 75 NS in the first class section. A small dinner (not too exciting) was served, with one movie shown (in Spanish of course). ($1 USD = 2.8 NS).
The bus from Chiclayo arrives in Chachapoyas at about 6 am. Upon arrival, we asked for hotel recommendations, and took a taxi for 2 NS to the hotel, and got a triple room on the spot for 100 NS per night, with (very) early check-in being no problem. There are several decent, but certainly not fancy hotels in the town. After getting cleaned up, we then ventured down to the main square to arrange a tour to Kuelap which left at 8:30 am. The tourism industry here is just developing and at this time of year (October), it was no problem getting a hotel, or booking a tour. There are at least a half-dozen tour agencies on the main square, and from what we could tell, they all offer similar tours and at similar rates. The main tours in the area include: Kuelap, Gocta Falls, Revash, Karajia, Laguna de los Condores, and Quiocta Caves.